Tag Archives: Social network service

Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

by Todd Lohenry on April 22, 2011

in Just in case

Image representing Facebook as depicted in Cru...Image via CrunchBase

Facebook has taken the Web by storm in a very short period.  In addition to being the highest ranking social networking site, it is the second most visited site in the world according to Alexa, the popular blog measuring tool.  Facebook’s popularity is so great that it unseated Google as the king of the Web one day in 2010.

Even though Facebook offer relationships, fun, and exposure, following are five reasons why I think your self-hosted blog is more valuable than your Facebook Page.

Here are the 5 reasons according to author Marcie Hill:

“1. You can control your own media and content.
2. You can reach a very targeted group.
3. You have the chance to get paid for ads.
4. You can rank high on Google.
5. Everybody is not on Facebook.”

To this I would add “You don’t own Facebook.” Facebook can and it will and it does change at anytime without notice regardless of impact to you.  

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Will Facebook partner with Baidu to enter China?

The internets are ablaze tonight with a blockbuster rumor: Facebook will enter China. Luckily Facebook registered the domain name Facebook.cn in 2007, so it will not befall the same cruel fate that Groupon China faces with a Chinese clone at Groupon.cn.

Marbridge Consulting reports:

According to a microblog post by Hu Yanping, founder of Beijing-based market research firm Data Center of the China Internet (DCCI), Facebook has signed an official contract with a local Chinese Internet company to build a new social networking website in China. Hu added that the new website would not be integrated with Facebook.com.

Supreme China internet watcher Bill Bishop tweets:

hu yanping founded china net researcher dcci, may have inside info, has 450k weibo followers, “facebook has china deal” news spreading fast

Hu Yanping was the first to break the news about Google’s pullout from China last year so he’s a well-regarded source in the tech industry.

In his weibo post (screenshot aboveHu Yanping names “some company,” rather than Baidu specifically. My translation of his weibo:

Facebook is really on the eve of entering China, the contract has been signed, with some Chinese partner who will build the new site according to some model, but which will not completely connect to Facebook.com. Is Facebook doomed to die in China? [Note: The last bit plays on an unofficial transliteration of Facebook’s name into Chinese: “doomed to die.”]

But Marbridge continues:

Editor’s Note: Multiple industry sources have revealed to Marbridge that online search giant Baidu (Nasdaq: BIDU) is the “local Chinese Internet company” that will be working with Facebook and operating the new SNS website in China. In mid-February it was rumored that Baidu’s top management had visited Facebook’s headquarters in Silicon Valley (see “Rumor: Baidu Visits Facebook in Silicon Valley,” MD 2/18/11 issue.)

The partner will NOT be Sina, contrary to popular speculation. Bill Bishop tweets:

Hu Yanping just replied 2 me on weibo that alleged Facebook China JV partner is NOT Sina $sina..wonder if rumors yesterday popped Sina $6?

AND

if facebook china jv rumor true, likely partners are alibaba, china mobile, sohu, baidu. china mobile might be an inspired choice

If you’ve read my previous pieces including Why Mark Zuckerberg Came to China and Why Facebook Will Not, you know this news would come as a shock to me! If true, Forbes’ Gady Epstein was clearly on the money when he wrote, Will Facebook Follow Zuckerberg To China? Inevitably.

Baidu is China’s largest search engine with ungodly amounts of search traffic (iResearch says Baidu has 84% market share) and web portal (Baidu Tieba or Post Bar). It also recently surpassed Tencent in market cap to become China’s most valuable internet company at almost $50 billion. That’s only slightly behind Facebook’s most recent valuations based on funding.

Yet like Google, Baidu has been unable to execute a successful social network or microblog to-date. Hello Facebook, welcome to China.