Tag Archives: Facebook

Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

by Todd Lohenry on April 22, 2011

in Just in case

Image representing Facebook as depicted in Cru...Image via CrunchBase

Facebook has taken the Web by storm in a very short period.  In addition to being the highest ranking social networking site, it is the second most visited site in the world according to Alexa, the popular blog measuring tool.  Facebook’s popularity is so great that it unseated Google as the king of the Web one day in 2010.

Even though Facebook offer relationships, fun, and exposure, following are five reasons why I think your self-hosted blog is more valuable than your Facebook Page.

Here are the 5 reasons according to author Marcie Hill:

“1. You can control your own media and content.
2. You can reach a very targeted group.
3. You have the chance to get paid for ads.
4. You can rank high on Google.
5. Everybody is not on Facebook.”

To this I would add “You don’t own Facebook.” Facebook can and it will and it does change at anytime without notice regardless of impact to you.  

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How to Optimize Your Brand’s Facebook Page For Search Engines

So your company has mastered search engine optimization (SEO) for the brand’s main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company’s success online, but have you connected these two very important dots?

If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company’s name on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

This is a huge missed opportunity. Although social media may not yet be a significant direct source of revenue, the type of customer engagement it provides is unparalleled. You want people to find your Facebook page and, if appropriate, hit the “Like” button, essentially subscribing themselves to updates and enabling you to keep in touch with them in a way that your Website can’t easily achieve on its own.

Fortunately, optimizing one’s Facebook page for search is pretty simple, and doesn’t require some of the under-the-hood tinkering that standard Website SEO does.

Snag That Vanity URL
Facebook offers brands the opportunity to set up a custom URL (or “username”), which can not only make advertising and word-of-mouth marketing easier (“Check us out at Facebook.com/companyname.”), but also plays a crucial role in SEO.

If you haven’t yet claimed your company’s vanity Facebook URL (you’ll need at least 25 “likes” to be eligible), hop to it. In general, you should go with your company’s name, sticking as close to the original brand as possible.

It’s worth noting that Facebook doesn’t allow dashes or underscore in the vanity URL, so this limits the amount of typical URL keyword trickery you can do. This username cannot be changed, so choose it carefully.

Pay Attention to Your Company’s Name
It may seem obvious, but the name you use in your brand’s Facebook page is really important. Again, sticking to the original brand is important here, as it will help people find you not only via search engines, but on Facebook itself.

You have a little bit of leeway to include keywords in this field but don’t stray too far from the company’s actual name. Don’t worry, there will be other opportunities to get those keywords in.

Fill Out the Company Information, Keywords and All
Facebook gives you three fields to describe your business from a high level: About, Description and General Information. Use them all.

As its smaller size would suggest, the About field is for a shorter, one or two-sentence tagline about your business. Description and General Information give you more space to describe, in concise detail, what the company does. This is an ideal place to include as many relevant keywords as you can.

The more fields under the “Information” tab you can fill out, the better. This will help people find your brand no matter where they’re searching.

Link to It
Let’s not forget that at the heart of Google’s PageRank algorithm still lies the hyperlink. Link to your Facebook page from your main Website and at any other (appropriate) opportunity that arises.

Linking back to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the “nofollow” attribute, and thus they do not count for search ranking purposes. That said, these links can be a huge source of traffic back to your brand’s site.

See AlsoFacebook is Great, But Does It Make Businesses Any Money?
Should Companies Restrict Web Access For Employees? Maybe a Little.
Facebook Launches, Then Takes Down Profile-to-Page Conversion Tool
Tweeting Often and on Weekends is More Effective.

Some people use their fb profile as a business profile which fb doesn’t allow. If you want to use your profile to a business profile read http://www.facebook.com/pages/   
 Building a Facebook page is not too complicated but understanding the preferences and demands of your current and prospective clients requires some amount of research. However, with adequate knowledge on the market, you can create a Facebook page that has the potential to attract and retain customers.

Media Optimisation is something companies do neglect as all time is spent on developing ‘campaigns’ only. These are excellent tips and tricks to make social more seo-friendly.Brands should make sure they refresh their content frequently on their social media pages. It might sound obvious but you would be surprised how many don’t. Recency is an important factor in search engines’ algorithm, and we can speculate it is even more so when they analyze social media.

 The line between SEO and social media seems to blur more and more. Having your Facebook page ranking well in the search engines helps build your online presence and can be a valuable source of traffic.

 

RenRen China’s Answer to Facebook

RenRen Inc. in 25 Slides

On April 15, 2011 Renren Inc. filed its F-1 for IPO on the NYSE under the ticker RENN. Beijing-based Renren Inc. includes the real-name social network Renren, the games producer Renren Games, and the group-buying site Nuomi.

The initial offering aims to raise $508 to $580 million and values the company at approximately $4.3 billion. Here’s what you need to know about Renren Inc. in 25 slides!

Note: I recently joined iChinaStock.com, which reports on Chinese companies publicly-listed in the US. We’re creating a series of iChinaStock ”Inside” profiles of publicly-listed (or soon-to-list) Chinese firms. Renren Inc. is the first in the series and I thought it’d also be of value to the TechRice audience.

Will Facebook partner with Baidu to enter China?

The internets are ablaze tonight with a blockbuster rumor: Facebook will enter China. Luckily Facebook registered the domain name Facebook.cn in 2007, so it will not befall the same cruel fate that Groupon China faces with a Chinese clone at Groupon.cn.

Marbridge Consulting reports:

According to a microblog post by Hu Yanping, founder of Beijing-based market research firm Data Center of the China Internet (DCCI), Facebook has signed an official contract with a local Chinese Internet company to build a new social networking website in China. Hu added that the new website would not be integrated with Facebook.com.

Supreme China internet watcher Bill Bishop tweets:

hu yanping founded china net researcher dcci, may have inside info, has 450k weibo followers, “facebook has china deal” news spreading fast

Hu Yanping was the first to break the news about Google’s pullout from China last year so he’s a well-regarded source in the tech industry.

In his weibo post (screenshot aboveHu Yanping names “some company,” rather than Baidu specifically. My translation of his weibo:

Facebook is really on the eve of entering China, the contract has been signed, with some Chinese partner who will build the new site according to some model, but which will not completely connect to Facebook.com. Is Facebook doomed to die in China? [Note: The last bit plays on an unofficial transliteration of Facebook’s name into Chinese: “doomed to die.”]

But Marbridge continues:

Editor’s Note: Multiple industry sources have revealed to Marbridge that online search giant Baidu (Nasdaq: BIDU) is the “local Chinese Internet company” that will be working with Facebook and operating the new SNS website in China. In mid-February it was rumored that Baidu’s top management had visited Facebook’s headquarters in Silicon Valley (see “Rumor: Baidu Visits Facebook in Silicon Valley,” MD 2/18/11 issue.)

The partner will NOT be Sina, contrary to popular speculation. Bill Bishop tweets:

Hu Yanping just replied 2 me on weibo that alleged Facebook China JV partner is NOT Sina $sina..wonder if rumors yesterday popped Sina $6?

AND

if facebook china jv rumor true, likely partners are alibaba, china mobile, sohu, baidu. china mobile might be an inspired choice

If you’ve read my previous pieces including Why Mark Zuckerberg Came to China and Why Facebook Will Not, you know this news would come as a shock to me! If true, Forbes’ Gady Epstein was clearly on the money when he wrote, Will Facebook Follow Zuckerberg To China? Inevitably.

Baidu is China’s largest search engine with ungodly amounts of search traffic (iResearch says Baidu has 84% market share) and web portal (Baidu Tieba or Post Bar). It also recently surpassed Tencent in market cap to become China’s most valuable internet company at almost $50 billion. That’s only slightly behind Facebook’s most recent valuations based on funding.

Yet like Google, Baidu has been unable to execute a successful social network or microblog to-date. Hello Facebook, welcome to China.

Will Facebook be more successful in China than MySpace?

MySpace global is a failure amidst a revolving door of management (see analysis) and is currently on the auction block with Tencent among the suitors. But long before the dismal MySpace global failure there was the dismal MySpace China failure. As the big rumor is that Facebook has partnered with Baidu to enter China, let’s take a retrospective look.

MySpace.cn launched to fanfare in April 2007, with claims that it would be “independent,” “localized,” and hence “different” from the litany of foreign internet failures in China. The Manila Bulletin reports:

MySpace China introduced itself as a “locally owned, operated and managed company” in which News Corp-owned MySpace Inc was only one among several investors. [Note: Other blue-chip investors included IDG-Accel and China Broadband Capital Partners].

“Our team here will have the sole right to decide the operation model, the technology platform as well as the product strategy,” said MySpace China CEO Luo Chuan, a former Microsoft executive [ex-CEO of MSN China].

“It’s very unlike the other multinationals you might have heard about or seen in the Chinese market.”

Of course this was all false: MySpace.cn was neither independent, localized, or different. The writing was on the wall regarding its supposed ‘independence’ from the start: MySpace founders Chris DeWolfe and Tom Anderson as well as Murdoch’s wife, Wendy Deng, all had seats on the board of MySpace China.

Mark Zuckerberg and Priscilla Chan should not follow in the footsteps of this couple

Rupert Murdoch, whose News Corp purchased MySpace for $580 million in 2005, said, ”We have to make MySpace a very Chinese site, I have sent my wife across there because she understands the language.” Somehow I doubt Mark Zuckerberg will send his girlfriend Priscilla Chan ‘across there’ to run Facebook China because she understands the language.

Instead, MySpace.cn ran into a host of fierce local SNS competitors and was never able to secure a solid base of users. Unlike its competitors, MySpace.cn was unable to draw on a pre-existing user base (Tencent) and failed to lock down a specific demographic (RenRen: university students, 51.com: rural users, or Douban: urban hipsters). [See overview of China’s top 4 social networks]

In April 2010 MySpace.cn’s CEO shared in an interview with Netease Tech that after three years of trials MySpace.cn would revert back from a social network to an “internet music platform.” But China Music Radar writes, “Did Myspace make any impact at all in China? Not in our experience. We never used it; we never encountered an artist that did. Since October, the site has been completely unusable here in China.”

Nor were deep pockets an advantage. Local competitors like Tencent’s QZone, OPI’s RenRen (investor: Softbank), and 51.com (investors: Giant Interactive and Sequoia) all had big backers and finance.

Joe Chen, Chairman of OPI (parent group of RenRen), scoffed at MySpace’s localization:

If you want to spend time on a site that’s about you, it’s harder to pull that off with a U.S. brand. It just doesn’t feel authentic… [in China] SNS is entirely a local game… You tell a typical kid in China who has never heard about MySpace and ask the person to spell it, 90% of the time the kid has no clue.

MySpace China quickly found itself far behind competitors: in July 2008 it had four million registered users and was hoping for 10 million by the end of the year. But Tencent’s Qzone claimed 105 million and 51.com 95 million.

And in October 2008, in the first sign of major distress, MySpace China CEO Luo Chuan resigned. Mobinode advanced and VentureBeat supported this account of Luo’s departure:

Our understanding on this is that Luo wants to run the Myspace on his own way (on Myspace.cn), but his boss believe Myspace China should be a Chinese version of Myspace.com and follow its global strategy. So, if the rumor is confirmed, it means Myspace China’s Independence fails.

 

Murdoch’s wife Wendy Deng was subsequently sent in as MySpace China’s Chief Strategist, but that didn’t go so well. In December 2010, MySpace.cn laid off 2/3s of its staff and CEO Wei Lai (魏来) left, leaving 15 sorry survivors to collect paychecks for playing Happy Farm on Kaixin001 focus on the mobile market.

Murdoch, of course, had a series of previous failures with his media ventures in China, in which I can’t decide whether his ignorance or arrogance was a bigger factor.

The ways in which MySpace.cn was independent and localized? It was independent in that China users could not connect to international users, removing a huge selling point from the ‘global network.’ And it was localized in that it censored content, a base requirement for any social network in China. Facebook will confront both of these quandaries if it enters China.

Fortunately, Facebook already has one part of the playbook down: don’t copy MySpace. Still, China watcher Bill Bishop cautions:

Full story below

http://techrice.com/2011/04/10/myspaces-sorry-failure-in-china-or-what-facebook-should-not-do/

Google Traffic Pump4Setting Up Your Google Alerts Traffic Pump

 Finally Revealed Secret Method Pumps Laser Targeted Leads And Massive Inbound Links To Your Website – Even Within 15 Minutes

 

This step is actually the final step to start getting new lead information into your Gmail account. But some additional work is required to really get your traffic pump flowing.

 

Go to the free Google Alerts page here:

 

http://www.google.com/alerts

 

If the above link doesn’t work, simply go to Google.com and type in “Google Alerts” to quickly find the link.

 

Create an individual Google Alert for each question in your keyword list. Set your new Gmail email address as the destination for the notifications.

 

Make sure to insert the entire question including the double-quotes and question mark as shown in the image below.

 

Also, if you want to start getting lead information immediately, then select the “as-it-happens” option from the “How often” drop-down textbox. I usually select the “once a day” option because I find it easier to check the results only once or twice per week. That’s just because I am a little lazy (LOL).THE GOOGLE TRAFFIC PUMP SYSTEM 33

 

NOW, within 15 minutes you will have brand new leads for your business.

 

You might have already figured it out by now, but let’s take a moment to understand why this simple system works very well.

 

The Google Alerts tool will send you notification when it locates a page in its massive index that contains the keyword phrase you specified for each Google Alert.

 

This is why the use of double-quotes and question marks was so important; it ensures you only receive notifications for pages that contain the exact words in the exact order given.

 

Here is an image of several alerts to show you how the entire process is done:

 

The key to this system is to find leads that are specifically looking for a solution to their problem. These are problems that your product will solve.

 

In the next step, you will need to siphon those valuable leads directly to your site and deliver your content to your new potential customers.

 

This system works very well because you are funnelling targeted leads that are looking for the exact solutions you are offering.

 

Although some of the alerts you receive will be unsuitable, many of the notifications will be for blog posts, forum posts, and Yahoo Answers, where people will be asking the exact questions that your product can answer.THE GOOGLE TRAFFIC PUMP SYSTEM 34

 

And that’s where the REAL magic begins. You are now siphoning super-targeted leads, free of charge, using a system that takes just minutes to create, and even less time to duplicate.

 

In addition to checking your Gmail account for new lead alerts, you can go out and find new discussions with a very powerful search site called Omgili, here is the link:

 

http://www.omgili.com

 

A great feature about this service is they return recent discussions in not only forums, but on Twitter and blog posts.

 

Check out an example for the keyword targeted question:

 

“How can I get more traffic?”

 

In the image shown below, you will see several potential leads from popular online forums and discussion groups as well as recent tweet activity on Twitter. THE GOOGLE TRAFFIC PUMP SYSTEM 35

 

These are great places to follow up and funnel highly targeted traffic to your sites or services.

 

While you are waiting for Google Alerts to come in, you can move ahead and enter each question into the Omgili search tool to start pumping new potential paying customers into your sites.

 

Let’s move on to the next step where you need to start getting these laser-targeted leads to visit your website.

 

QQ: The MSN killer that’s made in China

QQ: The MSN killer that’s made in China

By Tom Clarke

Every now and then, you come across a piece of software that genuinely surprises. Normally, the thing that surprises us about such pieces of software is what it does: features and functionalities. QQ Messenger doesn’t really do anything new. It doesn’t contain any particularly ground breaking features. It’s an instant messaging client. What’s surprising about QQ is that its network has over 1 billion registered accounts… and unless you’re in contact with China, you probably never heard of it.

qq-1.png

Depending on who you believe, QQ is either the #1 or the #3 most popular instant messaging client on the internet. It’s published by QQ.com, which in turn has an Alexa rank of 11. And yes, the fact that this is such a popular app is what makes it so important.

Apart from the fairly generic functions that you’d expect in any IM client, QQ does pack a few features which you won’t find in either Yahoo’s or Microsoft’s offerings. For example: QQ allows you to resume an interrupted download when you’re sharing files with friends. That may not sound particularly exciting but if you consider the stability of networks in parts of China and plenty of other countries, you’ll see that it’s actually essential. Another cool feature included with QQ is a nifty little screen grab tool which you can use while chatting. It even lets you make small screencasts: great for anyone who’s constantly helping friends out with their PCs.

qq-2.png

But does that make QQ an MSN killer? Well the answer is: possibly. QQ is already a better designed and more up-to-date client than MSN. What QQ needs is a way to convince Messenger users to jump ship. One way this could be done would be by interacting with the MSN network: I don’t think that would work. But some promotion on American and European websites could well have a major impact.

You can download QQ Messenger from Softonic here, and don’t forget to check out our QQ review, too!

Tags:

Comments

  • Shaan Shaan

    Generally Chinese people see QQ as a chat tool for school friends, while MSN is for work. I suppose the cutesiness of QQ lends itself to that market.

    • Sent on 17 Nov 2009
  • gphilip gphilip

    Well, in other countries MSN is either a school firend’s pick. I know countries, where Skype is “the” business IM, and MSN is for young ones.

    • Sent on 17 Nov 2009
  • Garwood Garwood

    God never made a fish with fins until He made an ocean for it to swim in God never made a bird until He made a sky for it to fly in & God never put the longings of immortality in a soul until He made a Heaven to satisfy these longings.

    • Sent on 09 Apr 2010
  • Are you on QQ? | Qingdao China | QINGDAO(nese) Are you on QQ
    ? | Qingdao

    […] web in terms of traffic rank, and number 2 in China just after Baidu. QQ has been called “The MSN killer that’s made in China“, and with good […]

    • Sent on 14 Jun 2010
  • someone in china someone in ch
    ina

    1. well from my experience , i have MSN and QQ, and i am living in china. qq is nottttttttttttttttttt in comparison with MSN. MSN is way much better. i use qq just for Chinese friends. when i use qq i never feel that it is mine. i just feel it is somebody’s else. if i wanna change my password or update any account information it is just a headache . either to ask qq people to confirm this personal change and they should ask confirmation of somebody’s else, and then they decide if i can change or not, comon what a shittttttttt, i feel exposed to qq people also to the people that can add me and search for me without any permission, so do u guys still fall into qq, it is just a crap, recently i retrieved MSN account which i totally forget the password and i didn’t use it for over than 1 year, just to use my alternative email. u seeeeeee i had enough form qq crap and i will never choose it over MSN. ((((The MSN killer that’s made in China))))) hahahaha what a jock , people’s patience killer i believe

    • Sent on 02 Sep 2010
  • Ben in China Ben in China

    I have been in China for 5 years and I use QQ extensively. It got popular at the right time and now is the standard here. Any chinese with a foreign friend probably also has an MSN account, but QQ is here to stay. It is also produced by a Chinese company. Even if the product isn’t superior, being Chinese in the Chinese market goes a long way. I also use my QQ space as an English learning playground. My university students enjoy it.http://user.qzone.qq.com/806879415 Recently I read about MSN live spaces being QQ convertible… was there a take over that I missed out on?

    • Sent on 17 Oct 2010
  • somebody somebody

    i feel that QQ is very good as a chat tool, because of it’s convenience to find your friends, similarly, you can also use that your QQ space to share your photo or journal for you friends,so i choose QQ as myself chat tool in other chat tools.

    • Sent on 31 Mar 2011

Use Facebook for Business

How To Turn Your Facebook Profile Into A Fan Or Business Page

Steve Kovach | Mar. 31, 2011, 10:28 AM | 1,161 | 1 

The difference between a Facebook profile page and a fan or business page can be a bit tricky for some. (We’ve seen people confuse this before).

If you want to convert your personal profile to a fan page, All Facebook discovered a new tool that makes it super easy. Plus all your Facebook friends will transfer over as fans, so you won’t be starting your new page from scratch.

To make the switch, just log in to Facebook and click here. Next, select the type of page you want your profile turned into such as a local business, brand, or public figure. It’s that easy. Here’s what it looks like:

convert facebook profile to page

Image: Screenshot

 

Don’t Miss: How To Go Completely Invisible On Facebook

Read more: http://www.businessinsider.com/turn-facebook-profile-into-fan-page-2011-3#ixzz1JFwUGzOU

Learn How To Use Youtube to promote your business

Watch this video it will help you to understand how internet marketers think and operate.

http://www.adeelchowdhry.com/go/YouTubeCashMachine/index.html

Using emails to generate business

AWesome Emails: Rita’s Water Ice

Posted by Rebecca Swayze

 

They say the fastest way to a man’s heart is his stomach, but around AWeber it’s more like the fastest way to make friends with one of the many ladies in the office.

Bring Kelly a Starbucks Caramel Macchiato and she’ll be your friend for a week. Have leftovers from last night’s dinner for lunch? If you don’t give Erin a taste, you’re in serious trouble.

Our love of food has helped us stumble upon excellent email marketing campaigns before (hello, we realized that California Tortilla’s emails rock while eating lunch there!). This time the awesome emails come from Rita’s – the best water ice that just happens to be 3 minutes from our office.

Read on to see how exclusivity, charitable causes and involvement in social media sets Rita’s apart from other water ice chains, and how you can do the same with your campaign.

Their Messages are Exclusive

When you sign up for emails on the Rita’s website, you’re not just signing up to a boring, humdrum email list that sends out random company updates. Instead, Rita’s makes their emails enticing by turning them into an exclusive birthday club.

As promised on their sign up form, subscribers receive offers year round, a special birthday treat and the latest scoop on Rita’s, plus a coupon just for joining:

Take Note with Your Own Campaign:

  • Make your messages exclusive. Use personalization to address subscribers by name and inspire instant recognition. Then, create a defined campaign that focuses on something trackable, like birthdays or anniversaries to excite new subscribers and keep them coming back for more.
  • They Embrace Charity

    Throughout the year, Rita’s supports a variety of causes and encourages their email subscribers to do the same. When you’re on the Rita’s email list, you aren’t just a member of an elite club of water ice aficionados. You actually have the opportunity to help charities and give back to the community.

    If you are sending email marketing messages, you have permission to contact every person on your list. Why not use that opportunity to make a difference?

    Take Note with Your Own Campaign:

  • Ask your readers to give back. Work on creating a responsible community of email subscribers. Your cause doesn’t have to be as large as Alex’s Lemonade stand, you just have to convey your passion and inspire your readers to contribute to a worthy cause.
  • They Get Facebook and Use Email to Promote It

    In 2010, 54% of online marketers in North America surveyed said that combining social media with their email marketing led to better results.

    Yet, lots of email marketers remain confused as to how to integrate their email campaigns with social media. They know it’s important to connect socially with their subscribers, but they aren’t quite sure how yet.

    Rita’s is one of the companies that is doing it well. They embrace Facebook, and use the social media platform to run contests and engage fans. Once their contests are up on Facebook, they announce them via email: