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Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

by Todd Lohenry on April 22, 2011

in Just in case

Image representing Facebook as depicted in Cru...Image via CrunchBase

Facebook has taken the Web by storm in a very short period.  In addition to being the highest ranking social networking site, it is the second most visited site in the world according to Alexa, the popular blog measuring tool.  Facebook’s popularity is so great that it unseated Google as the king of the Web one day in 2010.

Even though Facebook offer relationships, fun, and exposure, following are five reasons why I think your self-hosted blog is more valuable than your Facebook Page.

Here are the 5 reasons according to author Marcie Hill:

“1. You can control your own media and content.
2. You can reach a very targeted group.
3. You have the chance to get paid for ads.
4. You can rank high on Google.
5. Everybody is not on Facebook.”

To this I would add “You don’t own Facebook.” Facebook can and it will and it does change at anytime without notice regardless of impact to you.  

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How to Optimize Your Brand’s Facebook Page For Search Engines

So your company has mastered search engine optimization (SEO) for the brand’s main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company’s success online, but have you connected these two very important dots?

If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company’s name on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

This is a huge missed opportunity. Although social media may not yet be a significant direct source of revenue, the type of customer engagement it provides is unparalleled. You want people to find your Facebook page and, if appropriate, hit the “Like” button, essentially subscribing themselves to updates and enabling you to keep in touch with them in a way that your Website can’t easily achieve on its own.

Fortunately, optimizing one’s Facebook page for search is pretty simple, and doesn’t require some of the under-the-hood tinkering that standard Website SEO does.

Snag That Vanity URL
Facebook offers brands the opportunity to set up a custom URL (or “username”), which can not only make advertising and word-of-mouth marketing easier (“Check us out at Facebook.com/companyname.”), but also plays a crucial role in SEO.

If you haven’t yet claimed your company’s vanity Facebook URL (you’ll need at least 25 “likes” to be eligible), hop to it. In general, you should go with your company’s name, sticking as close to the original brand as possible.

It’s worth noting that Facebook doesn’t allow dashes or underscore in the vanity URL, so this limits the amount of typical URL keyword trickery you can do. This username cannot be changed, so choose it carefully.

Pay Attention to Your Company’s Name
It may seem obvious, but the name you use in your brand’s Facebook page is really important. Again, sticking to the original brand is important here, as it will help people find you not only via search engines, but on Facebook itself.

You have a little bit of leeway to include keywords in this field but don’t stray too far from the company’s actual name. Don’t worry, there will be other opportunities to get those keywords in.

Fill Out the Company Information, Keywords and All
Facebook gives you three fields to describe your business from a high level: About, Description and General Information. Use them all.

As its smaller size would suggest, the About field is for a shorter, one or two-sentence tagline about your business. Description and General Information give you more space to describe, in concise detail, what the company does. This is an ideal place to include as many relevant keywords as you can.

The more fields under the “Information” tab you can fill out, the better. This will help people find your brand no matter where they’re searching.

Link to It
Let’s not forget that at the heart of Google’s PageRank algorithm still lies the hyperlink. Link to your Facebook page from your main Website and at any other (appropriate) opportunity that arises.

Linking back to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the “nofollow” attribute, and thus they do not count for search ranking purposes. That said, these links can be a huge source of traffic back to your brand’s site.

See AlsoFacebook is Great, But Does It Make Businesses Any Money?
Should Companies Restrict Web Access For Employees? Maybe a Little.
Facebook Launches, Then Takes Down Profile-to-Page Conversion Tool
Tweeting Often and on Weekends is More Effective.

Some people use their fb profile as a business profile which fb doesn’t allow. If you want to use your profile to a business profile read http://www.facebook.com/pages/   
 Building a Facebook page is not too complicated but understanding the preferences and demands of your current and prospective clients requires some amount of research. However, with adequate knowledge on the market, you can create a Facebook page that has the potential to attract and retain customers.

Media Optimisation is something companies do neglect as all time is spent on developing ‘campaigns’ only. These are excellent tips and tricks to make social more seo-friendly.Brands should make sure they refresh their content frequently on their social media pages. It might sound obvious but you would be surprised how many don’t. Recency is an important factor in search engines’ algorithm, and we can speculate it is even more so when they analyze social media.

 The line between SEO and social media seems to blur more and more. Having your Facebook page ranking well in the search engines helps build your online presence and can be a valuable source of traffic.

 

RenRen China’s Answer to Facebook

RenRen Inc. in 25 Slides

On April 15, 2011 Renren Inc. filed its F-1 for IPO on the NYSE under the ticker RENN. Beijing-based Renren Inc. includes the real-name social network Renren, the games producer Renren Games, and the group-buying site Nuomi.

The initial offering aims to raise $508 to $580 million and values the company at approximately $4.3 billion. Here’s what you need to know about Renren Inc. in 25 slides!

Note: I recently joined iChinaStock.com, which reports on Chinese companies publicly-listed in the US. We’re creating a series of iChinaStock ”Inside” profiles of publicly-listed (or soon-to-list) Chinese firms. Renren Inc. is the first in the series and I thought it’d also be of value to the TechRice audience.

Will Facebook partner with Baidu to enter China?

The internets are ablaze tonight with a blockbuster rumor: Facebook will enter China. Luckily Facebook registered the domain name Facebook.cn in 2007, so it will not befall the same cruel fate that Groupon China faces with a Chinese clone at Groupon.cn.

Marbridge Consulting reports:

According to a microblog post by Hu Yanping, founder of Beijing-based market research firm Data Center of the China Internet (DCCI), Facebook has signed an official contract with a local Chinese Internet company to build a new social networking website in China. Hu added that the new website would not be integrated with Facebook.com.

Supreme China internet watcher Bill Bishop tweets:

hu yanping founded china net researcher dcci, may have inside info, has 450k weibo followers, “facebook has china deal” news spreading fast

Hu Yanping was the first to break the news about Google’s pullout from China last year so he’s a well-regarded source in the tech industry.

In his weibo post (screenshot aboveHu Yanping names “some company,” rather than Baidu specifically. My translation of his weibo:

Facebook is really on the eve of entering China, the contract has been signed, with some Chinese partner who will build the new site according to some model, but which will not completely connect to Facebook.com. Is Facebook doomed to die in China? [Note: The last bit plays on an unofficial transliteration of Facebook’s name into Chinese: “doomed to die.”]

But Marbridge continues:

Editor’s Note: Multiple industry sources have revealed to Marbridge that online search giant Baidu (Nasdaq: BIDU) is the “local Chinese Internet company” that will be working with Facebook and operating the new SNS website in China. In mid-February it was rumored that Baidu’s top management had visited Facebook’s headquarters in Silicon Valley (see “Rumor: Baidu Visits Facebook in Silicon Valley,” MD 2/18/11 issue.)

The partner will NOT be Sina, contrary to popular speculation. Bill Bishop tweets:

Hu Yanping just replied 2 me on weibo that alleged Facebook China JV partner is NOT Sina $sina..wonder if rumors yesterday popped Sina $6?

AND

if facebook china jv rumor true, likely partners are alibaba, china mobile, sohu, baidu. china mobile might be an inspired choice

If you’ve read my previous pieces including Why Mark Zuckerberg Came to China and Why Facebook Will Not, you know this news would come as a shock to me! If true, Forbes’ Gady Epstein was clearly on the money when he wrote, Will Facebook Follow Zuckerberg To China? Inevitably.

Baidu is China’s largest search engine with ungodly amounts of search traffic (iResearch says Baidu has 84% market share) and web portal (Baidu Tieba or Post Bar). It also recently surpassed Tencent in market cap to become China’s most valuable internet company at almost $50 billion. That’s only slightly behind Facebook’s most recent valuations based on funding.

Yet like Google, Baidu has been unable to execute a successful social network or microblog to-date. Hello Facebook, welcome to China.

Will Facebook be more successful in China than MySpace?

MySpace global is a failure amidst a revolving door of management (see analysis) and is currently on the auction block with Tencent among the suitors. But long before the dismal MySpace global failure there was the dismal MySpace China failure. As the big rumor is that Facebook has partnered with Baidu to enter China, let’s take a retrospective look.

MySpace.cn launched to fanfare in April 2007, with claims that it would be “independent,” “localized,” and hence “different” from the litany of foreign internet failures in China. The Manila Bulletin reports:

MySpace China introduced itself as a “locally owned, operated and managed company” in which News Corp-owned MySpace Inc was only one among several investors. [Note: Other blue-chip investors included IDG-Accel and China Broadband Capital Partners].

“Our team here will have the sole right to decide the operation model, the technology platform as well as the product strategy,” said MySpace China CEO Luo Chuan, a former Microsoft executive [ex-CEO of MSN China].

“It’s very unlike the other multinationals you might have heard about or seen in the Chinese market.”

Of course this was all false: MySpace.cn was neither independent, localized, or different. The writing was on the wall regarding its supposed ‘independence’ from the start: MySpace founders Chris DeWolfe and Tom Anderson as well as Murdoch’s wife, Wendy Deng, all had seats on the board of MySpace China.

Mark Zuckerberg and Priscilla Chan should not follow in the footsteps of this couple

Rupert Murdoch, whose News Corp purchased MySpace for $580 million in 2005, said, ”We have to make MySpace a very Chinese site, I have sent my wife across there because she understands the language.” Somehow I doubt Mark Zuckerberg will send his girlfriend Priscilla Chan ‘across there’ to run Facebook China because she understands the language.

Instead, MySpace.cn ran into a host of fierce local SNS competitors and was never able to secure a solid base of users. Unlike its competitors, MySpace.cn was unable to draw on a pre-existing user base (Tencent) and failed to lock down a specific demographic (RenRen: university students, 51.com: rural users, or Douban: urban hipsters). [See overview of China’s top 4 social networks]

In April 2010 MySpace.cn’s CEO shared in an interview with Netease Tech that after three years of trials MySpace.cn would revert back from a social network to an “internet music platform.” But China Music Radar writes, “Did Myspace make any impact at all in China? Not in our experience. We never used it; we never encountered an artist that did. Since October, the site has been completely unusable here in China.”

Nor were deep pockets an advantage. Local competitors like Tencent’s QZone, OPI’s RenRen (investor: Softbank), and 51.com (investors: Giant Interactive and Sequoia) all had big backers and finance.

Joe Chen, Chairman of OPI (parent group of RenRen), scoffed at MySpace’s localization:

If you want to spend time on a site that’s about you, it’s harder to pull that off with a U.S. brand. It just doesn’t feel authentic… [in China] SNS is entirely a local game… You tell a typical kid in China who has never heard about MySpace and ask the person to spell it, 90% of the time the kid has no clue.

MySpace China quickly found itself far behind competitors: in July 2008 it had four million registered users and was hoping for 10 million by the end of the year. But Tencent’s Qzone claimed 105 million and 51.com 95 million.

And in October 2008, in the first sign of major distress, MySpace China CEO Luo Chuan resigned. Mobinode advanced and VentureBeat supported this account of Luo’s departure:

Our understanding on this is that Luo wants to run the Myspace on his own way (on Myspace.cn), but his boss believe Myspace China should be a Chinese version of Myspace.com and follow its global strategy. So, if the rumor is confirmed, it means Myspace China’s Independence fails.

 

Murdoch’s wife Wendy Deng was subsequently sent in as MySpace China’s Chief Strategist, but that didn’t go so well. In December 2010, MySpace.cn laid off 2/3s of its staff and CEO Wei Lai (魏来) left, leaving 15 sorry survivors to collect paychecks for playing Happy Farm on Kaixin001 focus on the mobile market.

Murdoch, of course, had a series of previous failures with his media ventures in China, in which I can’t decide whether his ignorance or arrogance was a bigger factor.

The ways in which MySpace.cn was independent and localized? It was independent in that China users could not connect to international users, removing a huge selling point from the ‘global network.’ And it was localized in that it censored content, a base requirement for any social network in China. Facebook will confront both of these quandaries if it enters China.

Fortunately, Facebook already has one part of the playbook down: don’t copy MySpace. Still, China watcher Bill Bishop cautions:

Full story below

http://techrice.com/2011/04/10/myspaces-sorry-failure-in-china-or-what-facebook-should-not-do/

QQ: The MSN killer that’s made in China

QQ: The MSN killer that’s made in China

By Tom Clarke

Every now and then, you come across a piece of software that genuinely surprises. Normally, the thing that surprises us about such pieces of software is what it does: features and functionalities. QQ Messenger doesn’t really do anything new. It doesn’t contain any particularly ground breaking features. It’s an instant messaging client. What’s surprising about QQ is that its network has over 1 billion registered accounts… and unless you’re in contact with China, you probably never heard of it.

qq-1.png

Depending on who you believe, QQ is either the #1 or the #3 most popular instant messaging client on the internet. It’s published by QQ.com, which in turn has an Alexa rank of 11. And yes, the fact that this is such a popular app is what makes it so important.

Apart from the fairly generic functions that you’d expect in any IM client, QQ does pack a few features which you won’t find in either Yahoo’s or Microsoft’s offerings. For example: QQ allows you to resume an interrupted download when you’re sharing files with friends. That may not sound particularly exciting but if you consider the stability of networks in parts of China and plenty of other countries, you’ll see that it’s actually essential. Another cool feature included with QQ is a nifty little screen grab tool which you can use while chatting. It even lets you make small screencasts: great for anyone who’s constantly helping friends out with their PCs.

qq-2.png

But does that make QQ an MSN killer? Well the answer is: possibly. QQ is already a better designed and more up-to-date client than MSN. What QQ needs is a way to convince Messenger users to jump ship. One way this could be done would be by interacting with the MSN network: I don’t think that would work. But some promotion on American and European websites could well have a major impact.

You can download QQ Messenger from Softonic here, and don’t forget to check out our QQ review, too!

Tags:

Comments

  • Shaan Shaan

    Generally Chinese people see QQ as a chat tool for school friends, while MSN is for work. I suppose the cutesiness of QQ lends itself to that market.

    • Sent on 17 Nov 2009
  • gphilip gphilip

    Well, in other countries MSN is either a school firend’s pick. I know countries, where Skype is “the” business IM, and MSN is for young ones.

    • Sent on 17 Nov 2009
  • Garwood Garwood

    God never made a fish with fins until He made an ocean for it to swim in God never made a bird until He made a sky for it to fly in & God never put the longings of immortality in a soul until He made a Heaven to satisfy these longings.

    • Sent on 09 Apr 2010
  • Are you on QQ? | Qingdao China | QINGDAO(nese) Are you on QQ
    ? | Qingdao

    […] web in terms of traffic rank, and number 2 in China just after Baidu. QQ has been called “The MSN killer that’s made in China“, and with good […]

    • Sent on 14 Jun 2010
  • someone in china someone in ch
    ina

    1. well from my experience , i have MSN and QQ, and i am living in china. qq is nottttttttttttttttttt in comparison with MSN. MSN is way much better. i use qq just for Chinese friends. when i use qq i never feel that it is mine. i just feel it is somebody’s else. if i wanna change my password or update any account information it is just a headache . either to ask qq people to confirm this personal change and they should ask confirmation of somebody’s else, and then they decide if i can change or not, comon what a shittttttttt, i feel exposed to qq people also to the people that can add me and search for me without any permission, so do u guys still fall into qq, it is just a crap, recently i retrieved MSN account which i totally forget the password and i didn’t use it for over than 1 year, just to use my alternative email. u seeeeeee i had enough form qq crap and i will never choose it over MSN. ((((The MSN killer that’s made in China))))) hahahaha what a jock , people’s patience killer i believe

    • Sent on 02 Sep 2010
  • Ben in China Ben in China

    I have been in China for 5 years and I use QQ extensively. It got popular at the right time and now is the standard here. Any chinese with a foreign friend probably also has an MSN account, but QQ is here to stay. It is also produced by a Chinese company. Even if the product isn’t superior, being Chinese in the Chinese market goes a long way. I also use my QQ space as an English learning playground. My university students enjoy it.http://user.qzone.qq.com/806879415 Recently I read about MSN live spaces being QQ convertible… was there a take over that I missed out on?

    • Sent on 17 Oct 2010
  • somebody somebody

    i feel that QQ is very good as a chat tool, because of it’s convenience to find your friends, similarly, you can also use that your QQ space to share your photo or journal for you friends,so i choose QQ as myself chat tool in other chat tools.

    • Sent on 31 Mar 2011

Use Facebook for Business

How To Turn Your Facebook Profile Into A Fan Or Business Page

Steve Kovach | Mar. 31, 2011, 10:28 AM | 1,161 | 1 

The difference between a Facebook profile page and a fan or business page can be a bit tricky for some. (We’ve seen people confuse this before).

If you want to convert your personal profile to a fan page, All Facebook discovered a new tool that makes it super easy. Plus all your Facebook friends will transfer over as fans, so you won’t be starting your new page from scratch.

To make the switch, just log in to Facebook and click here. Next, select the type of page you want your profile turned into such as a local business, brand, or public figure. It’s that easy. Here’s what it looks like:

convert facebook profile to page

Image: Screenshot

 

Don’t Miss: How To Go Completely Invisible On Facebook

Read more: http://www.businessinsider.com/turn-facebook-profile-into-fan-page-2011-3#ixzz1JFwUGzOU

The Real Facebook

Description

Facebook is one of the largest websites in the world, with more than 500 million monthly users. The site was started in 2004 by founder and CEO Mark Zuckerberg when he was an undergraduate student at Harvard.

Since September 2006, anyone over the age of 13 with a valid e-mail address can join Facebook. Users can add “friends” and send them messages, post announcements, and update their personal profiles to notify friends about themselves.

The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US. The intention of the book is to help students to get to know each other better.

Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over.

Facebook has met with some controversy. It has been blocked intermittently in several countries including Pakistan, Syria, the People’s Republic of China, Vietnam, Iran, Uzbekistan, Saudi Arabia, and Bangladesh. It has also been banned at many places of work to discourage employees from wasting time using the service.Facebook’s privacy has also been an issue, and the safety of their user accounts has been compromised several times. Facebook has settled a lawsuit regarding claims over source code and intellectual property.

A January 2009, a Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. Entertainment Weekly put it on its end-of-the-decade “best-of” list, saying, “How on earth did we stalk our exes, remember our co-workers’ birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?” Quantcast estimates Facebook has 135.1 million monthly unique U.S. visitors.

History

Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, while attending Harvard as a sophomore. The site represented a Harvard University version of Hot or Not, and according to The Harvard Crimson, Facemash “used photos compiled from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the ‘hotter’ person”

To accomplish this, Zuckerberg hacked into the protected areas of Harvard’s computer network, and copied the houses’ private dormitory ID images. Harvard at that time did not have a student directory with photos and basic information, and Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online. That the initial site mirrored people’s physical community—with their real identities—represented the key aspects of what later became Facebook.

The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg was charged by the administration with breach of security, violating copyrights, and violating individual privacy, and faced expulsion. Ultimately, however, the charges were dropped. Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final, by uploading 500 Augustan images to a website, with one image per page along with a comment section. He opened the site up to his classmates, and people started sharing their notes.

The following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he said, by an editorial in The Harvard Crimson about the Facemash incident. On February 4, 2004, Zuckerberg launched “Thefacebook”, originally located at thefacebook.com.

Just six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com, while he was instead using their ideas to build a competing product. The three complained to the Harvard Crimson, and the newspaper began an investigation. The three later filed a lawsuit against Zuckerberg, subsequently settling.

Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service. Eduardo Saverin (business aspects), Dustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to help promote the website. In March 2004, Facebook expanded to Stanford, Columbia, and Yale. This expansion continued when it opened as well to all other Ivy League schools and Boston University, New York University, MIT, and gradually most universities in Canada and the United States.

Facebook incorporated in the summer of 2004 and the entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company’s president. In June 2004, Facebook moved its base of operations to Palo Alto, California. Facebook received its first investment later that month from PayPal co-founder Peter Thiel. The company dropped The from its name after purchasing the domain name facebook.com in 2005 for $200,000.

Facebook launched a high school version in September 2005, which Zuckerberg called the next logical step. At that time, high school networks required an invitation to join. Facebook later expanded membership eligibility to employees of several companies, including Apple Inc. and Microsoft. Facebook was then opened on September 26, 2006, to everyone of ages 13 and older with a valid email address.

On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. Microsoft’s purchase included rights to place international ads on Facebook. In October 2008, Facebook announced that it was to set up its international headquarters in Dublin, Ireland. In September 2009, Facebook claimed that it had turned cash flow positive for the first time. In June 2010, an online marketplace for trading private company stock reflected a valuation of $11.5 billion.

Traffic to Facebook has increased steadily since 2009. More people visited Facebook than Google.com for the week ending March 13, 2010. Facebook has also become the top social network across eight individual markets in the region, Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam, while other brands commanded the top positions in certain markets, including Google-owned Orkut in India, Mixi.jp in Japan, CyWorld in South Korea and Yahoo!’s Wretch.cc in Taiwan.

Company

Most of Facebook’s revenues comes from advertising. Microsoft is Facebook’s exclusive partner for serving banner advertising, and as such Facebook only serves advertisements that exist in Microsoft’s advertisement inventory. According to comScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!. In 2010, the security team began expanding its efforts to counter threats and terrorism from users. On November 6, 2007, Facebook launched Facebook Beacon, which was an ultimately failed attempt to advertise to friends of users using the knowledge of what purchases friends made.

Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites. For banner advertisements, they have generally received one-fifth the number of clicks on Facebook compared to the Web as a whole. This means that a smaller percentage of Facebook’s users click on advertisements than many other large websites. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches), Facebook’s users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).

Sarah Smith, who was Facebook’s Online Sales Operations Manager, confirmed that successful advertising campaigns can have clickthrough rates as low as 0.05% to 0.04%, and that CTR for ads tend to fall within two weeks.Competing social network MySpace’s CTR, in comparison, is about 0.1%, 2.5 times better than Facebook’s but still low compared to many other websites. Explanations for Facebook’s low CTR include the fact that Facebook’s users are more technologically savvy and therefore use ad blocking software to hide advertisements, the users are younger and therefore are better at ignoring advertising messages, and that on MySpace, users spend more time browsing through content while on Facebook, users spend their time communicating with friends and therefore have their attention diverted away from advertisements.

On Pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts. Involver, a social marketing platform, announced in July 2008 that it managed to attain a CTR of 0.7% on Facebook (over 10 times the typical CTR for Facebook ad campaigns) for its first client, Serena Software, managing to convert 1.1 million views into 8000 visitors to their website. A study found that for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.

Facebook has approximately 1,400 employees and offices in eight countries. Regarding Facebook ownership, Mark Zuckerberg owns 24% of the company, Accel Partners owns 10%, Dustin Moskovitz owns 6%, Digital Sky Technologies owns 5%, Eduardo Saverin owns 5%, Sean Parker owns 4%, Peter Thiel owns 3%, Greylock Partners and Meritech Capital Partners own between 1 to 2% each, Microsoft owns 1.3%, Li Ka-shing owns 0.75%, the Interpublic Group owns less than 0.5%, a small group of current and former employees and celebrities own less than 1% each, including Matt Cohler, Jeff Rothschild, California U.S. Senator Barbara Boxer, Chris Hughes, and Owen Van Natta, while Reid Hoffman and Mark Pincus have sizable holdings of the company, and the remaining 30% or so are owned by employees, undisclosed number of celebrities, and outside investors. Adam D’Angelo, chief technology officer and friend of Zuckerberg, resigned in May 2008. Reports claimed that he and Zuckerberg began quarreling, and that he was no longer interested in partial ownership of the company.

Users can create profiles with photos, lists of personal interests, contact information and other personal information. Communicating with friends and other users can be done through private or public messages or a chat feature. Users can also create and join interest groups and “like pages” (formerly called “fan pages” until April 19, 2010), some of which are maintained by organizations as a means of advertising.

To allay concerns about privacy, Facebook enables users to choose their own privacy settings and choose who can see what parts of their profile. The website is free to users and generates revenue from advertising, such as banner ads. Facebook requires a user’s name and profile picture (if applicable) to be accessible by everyone. Users can control who sees other information they have shared, as well as who can find them in searches, through their privacy settings.

The media often compares Facebook to MySpace, but one significant difference between the two websites is the level of customization. Another difference is Facebook’s requirement that users utilize their true identity, a demand that MySpace does not make. MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS), while Facebook only allows plain text. Facebook has a number of features with which users may interact. They include the Wall, a space on every user’s profile page that allows friends to post messages for the user to see; Pokes, which allows users to send a virtual “poke” to each other (a notification then tells a user that they have been poked); Photos, where users can upload albums and photos; and Status, which allows users to inform their friends of their whereabouts and actions. Depending on privacy settings, anyone who can see a user’s profile can also view that user’s Wall. In July 2007, Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.

Over time, Facebook has added features to its website. On September 6, 2006, a News Feed was announced, which appears on every user’s homepage and highlights information including profile changes, upcoming events, and birthdays of the user’s friends. This has enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause. Initially, the News Feed caused dissatisfaction among Facebook users; some complained it was too cluttered and full of undesired information, while others were concerned it made it too easy for other people to track down individual activities (such as changes in relationship status, events, and conversations with other users).

In response to this dissatisfaction, Zuckerberg issued an apology for the site’s failure to include appropriate customizable privacy features. Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends. On February 23, 2010, Facebook was granted US patent 7669123 on certain aspects of their News Feed. The patent covers News Feeds where links are provided so that one user can participate in the same activity of another user. The patent may encourage Facebook to pursue action against websites that violate the patent, which may potentially include websites such as Twitter.

One of the most popular applications on Facebook is the Photos application, where users can upload albums and photos.

Facebook allows users to upload an unlimited number of photos, compared with other image hosting services such as Photobucket and Flickr, which apply limits to the number of photos that a user is allowed to upload. During the first years, Facebook users were limited to 60 photos per album. As of May 2009, this limit has been increased to 200 photos per album.

Privacy settings can be set for individual albums, limiting the groups of users that can see an album. For example, the privacy of an album can be set so that only the user’s friends can see the album, while the privacy of another album can be set so that all Facebook users can see it. Another feature of the Photos application is the ability to “tag”, or label users in a photo. For instance, if a photo contains a user’s friend, then the user can tag the friend in the photo. This sends a notification to the friend that they have been tagged, and provides them a link to see the photo.

Facebook Notes was introduced on August 22, 2006, a blogging feature that allowed tags and embeddable images. Users were later able to import blogs from Xanga, LiveJournal, Blogger, and other blogging services. During the week of April 7, 2008, Facebook released a Comet-based instant messaging application called “Chat” to several networks, which allows users to communicate with friends and is similar in functionality to desktop-based instant messengers.

Facebook launched Gifts on February 8, 2007, which allows users to send virtual gifts to their friends that appear on the recipient’s profile. Gifts cost $1.00 each to purchase, and a personalized message can be attached to each gift. On May 14, 2007, Facebook launched Marketplace, which lets users post free classified ads.

Marketplace has been compared to Craigslist by CNET, which points out that the major difference between the two is that listings posted by a user on Marketplace are only seen by users that are in the same network as that user, whereas listings posted on Craigslist can be seen by anyone.

On July 20, 2008, Facebook introduced “Facebook Beta”, a significant redesign of its user interface on selected networks. The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a “cleaner” look. After initially giving users a choice to switch, Facebook began migrating all users to the new version beginning in September 2008. On December 11, 2008, it was announced that Facebook was testing a simpler signup process.

On June 13, 2009, Facebook introduced a “Usernames” feature, whereby pages can be linked with simpler URLs such as http://www.facebook.com/facebook as opposed to http://www.facebook.com/profile.php?id=20531316728. Many new smartphones offer access to the Facebook services either through their web-browsers or applications. An official Facebook application is available for the iPhone OS, the Android OS, and the WebOS. Nokia and Research In Motion both provide Facebook applications for their own mobile devices. More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries.

On November 15, 2010, Facebook announced a new “Facebook Messages” service. In a media event that day, CEO Mark Zuckerberg said, “It’s true that people will be able to have an @facebook.com email addresses, but it’s not email.” The launch of such a feature had been anticipated for some time before the announcement, with some calling it a “Gmail killer.” The system, to be available to all of the website’s users, combines text messaging, instant messaging, emails, and regular messages, and will include privacy settings similar to those of other Facebook services. Codenamed “Project Titan,” Facebook Messages took 15 months to develop.

Reception

According to comScore, Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in April 2008. ComScore reports that Facebook attracted 130 million unique visitors in May 2010, an increase of 8.6 million people. According to Alexa, the website’s ranking among all websites increased from 60th to 7th in worldwide traffic, from September 2006 to September 2007, and is currently 2nd. Quantcast ranks the website 2nd in the U.S. in traffic, and Compete.com ranks it 2nd in the U.S. The website is the most popular for uploading photos, with 50 billion uploaded cumulatively. In 2010, Sophos’s “Security Threat Report 2010” polled over 500 firms, 60% of which responded that they believed that Facebook was the social network that posed the biggest threat to security, well ahead of MySpace, Twitter, and LinkedIn.

Facebook is the most popular social networking site in several English-speaking countries, including Canada, the United Kingdom, and the United States. In regional Internet markets, Facebook penetration is highest in North America (69 percent), Middle East-Africa (67 percent), Latin America (58 percent), Europe (57 percent), and Asia-Pacific (17 percent).

The website has won awards such as placement into the “Top 100 Classic Websites” by PC Magazine in 2007, and winning the “People’s Voice Award” from the Webby Awards in 2008. In a 2006 study conducted by Student Monitor, a New Jersey-based company specializing in research concerning the college student market, Facebook was named the second most popular thing among undergraduates, tied with beer and only ranked lower than the iPod.

On March 2010, Judge Richard Seeborg issued an order approving the class settlement in Lane v. Facebook, Inc., the class action lawsuit arising out of Facebook’s Beacon program.

In 2010, Facebook won the Crunchie “Best Overall Startup Or Product” the third year in a row and was recognized as one of the “Hottest Silicon Valley Companies” by Lead411. However, in a July 2010 survey performed by the American Customer Satisfaction Index, Facebook received a score of 64 out of 100, placing it in the bottom 5% of all private sector companies in terms of customer satisfaction, alongside industries such as the IRS e-file system, airlines, and cable companies. Reasons for why Facebook scored so poorly include privacy problems, frequent changes to the website’s interface, the results returned by the News Feed, and spam.

In December 2008, the Supreme Court of the Australian Capital Territory ruled that Facebook is a valid protocol to serve court notices to defendants. It is believed to be the world’s first legal judgement that defines a summons posted on Facebook as legally binding.In March 2009, the New Zealand High Court associate justice David Glendall allowed for the serving of legal papers on Craig Axe by the company Axe Market Garden via Facebook. Employers (such as Virgin Atlantic Airways) have also used Facebook as a means to keep tabs on their employees and have even been known to fire them over posts they have made.

By 2005, the use of Facebook had already become so ubiquitous that the generic verb “facebooking” had come into use to describe the process of browsing others’ profiles or updating one’s own. In 2008, Collins English Dictionary declared “Facebook” as their new Word of the Year. In December 2009, the New Oxford American Dictionary declared their word of the year to be the verb “unfriend”, defined as “To remove someone as a “friend” on a social networking site such as Facebook. As in, “I decided to unfriend my roommate on Facebook after we had a fight”

As of April 2010, according to The New York Times, countries with most Facebook users are the United States, the United Kingdom and Indonesia. Indonesia has become the country with the second largest number of Facebook users, after the United States, with 24 million users, or 10% of Indonesia’s population. Also in early 2010, Openbook was established, an avowed parody website (and privacy advocacy website) that enables text-based searches of those Wall posts that are available to “Everyone”, i.e. to everyone on the Internet.

Writers for The Wall Street Journal found in 2010 that Facebook apps were transmitting identifying information to “dozens of advertising and Internet tracking companies”. The apps used an HTTP referrer which exposed the user’s identity and sometimes their friends’. Facebook said, “We have taken immediate action to disable all applications that violate our terms.”

Political Impact

Facebook’s role in the American political process was demonstrated in January 2008, shortly before the New Hampshire primary, when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the “back to back” January 5 Republican and Democratic debates. Charles Gibson moderated both debates, held at the Dana Center for the Humanities at Saint Anselm College. Facebook users took part in debate groups organized around specific topics, register to vote, and message questions.

Over 1,000,000 people installed the Facebook application ‘US politics’ in order to take part, and the application measured users’ responses to specific comments made by the debating candidates.This debate showed the broader community what many young students had already experienced: Facebook was an extremely popular and powerful new way to interact and voice opinions. An article written by Michelle Sullivan of Uwire.com illustrates how the “facebook effect” has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the 2008 election.

In February 2008, a Facebook group called “One Million Voices Against FARC” organized an event that saw hundreds of thousands of Colombians march in protest against the Revolutionary Armed Forces of Colombia, better known as the FARC (from the group’s Spanish name). In August 2010, one of North Korea’s official government websites, Uriminzokkiri, joined Facebook.

In Media

Wikinews has news involving Facebook:

  • Bloggers investigate social networking websites
  • News services and World Wide Web companies increase Persian language services after Iranian presidential election
  • At age 102, Ivy Bean of Bradford, England joined Facebook in 2008, making her one of the oldest people ever on Facebook. An inspiration to other residents, she quickly became more widely known and several fan pages were made in her honor. She visited Prime Minister Gordon Brown and his wife, Sarah, in Downing Street early in 2010. Some time after creating her Facebook page, Bean also joined Twitter, when she passed the maximum number of friends allowed by Facebook. She became the oldest person to ever use the Twitter website. At the time of her death in July 2010, she had 4,962 friends on Facebook and more than 56,000 followers on Twitter. Her death was widely reported in the media and she received tributes from several notable media personalities.
  • “FriendFace”, a December 2008 episode of the British sitcom, The IT Crowd, parodied Facebook and social networking sites, in general.
  • American author, Ben Mezrich, published a book in July 2009 about Mark Zuckerberg and the founding of Facebook, titled The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal.
  • In response to the Everybody Draw Mohammed Day controversy and the ban of the website in Pakistan, an Islamic version of the website was created, called MillatFacebook.
  • “You Have 0 Friends”, an April 2010 episode of the American animated comedy series, South Park, parodied Facebook.
  • The Social Network, a drama film directed by David Fincher about the founding of Facebook, was released October 1, 2010 The film features an ensemble cast consisting of Jesse Eisenberg as Mark Zuckerberg, Andrew Garfield as Eduardo Saverin, Justin Timberlake as Sean Parker, and Armie Hammer as Cameron and Tyler Winklevoss. The film was written by Aaron Sorkin and adapted from Ben Mezrich’s 2009 book. The film was distributed by Columbia Pictures. No staff members of Facebook, including Zuckerberg, was involved with the project. However, one of Facebook’s co-founders, Eduardo Saverin, was a consultant for Mezrich’s book. Mark Zuckerberg has said that The Social Network is inaccurate.
  • A book each in Hindi and English on Facebook in is being written by Amitabh Thakur, an officer of the Indian Police Service in Lucknow, India

This page was adapted from the Wikipedia entry of November 18, 2010.

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Does Facebook Zuck?

The Facebook Movie Is An Act Of Cold-Blooded Revenge – New, Unpublished IMs Tell The Real Story

 

    The plan goes into effect Bringing down the house

 

Tags: Entertainment, Features, Facebook, Mark Zuckerberg | Get Alerts for these topics »

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The Facebook Movie Is An Act Of Cold-Blooded Revenge – New, Unpublished IMs Tell The Real Story

Nicholas Carlson | Sep. 21, 2010, 10:01 AM | 1,423,868

 

Eduardo Saverin close-upOn October 1, Columbia Pictures will release The Social Network, a film that portrays Facebook’s CEO and cofounder, Mark Zuckerberg, as an arrogant nerd-punk who betrays friends and classmates in order to get what he wants – sex, money, and power.

The movie is fiction. So is the book it’s based on – Ben Mezrich’s The Accidental Billionaires.

Facebook hates the movie. Zuckerberg says he will not watch it.

Based on the early reviews of the movie, this makes sense.

According to sources – sources who despise Mark Zuckerberg and sources who admire him – the only reason The Accidental Billionaires exists is because one of Mark’s Facebook cofounders pitched the book to Mezrich in an attempt to permanently damage Mark’s reputation.

According to those sources, that cofounder and Harvard student is Eduardo Saverin.

This is the story of how Eduardo got so angry at Mark — how, from Eduardo’s perspective, Mark screwed him out of a huge chunk of Facebook stock. It’s also the story of how Mark solved an early problem at Facebook, one that could potentially have prevented the company from becoming the global behemoth it is today.

The story is sourced from people involved in the founding year of Facebook, people close to Facebook, and documents viewed by Business Insider.  It includes previously unpublished emails and instant messages between Mark Zuckerberg and early Facebook colleagues and confidants.

The story starts here: “A sucker born every day” >>

Read more: http://www.businessinsider.com/facebook-movie-zuckerberg-ims#ixzz1IMh3JYQ2