Monthly Archives: March 2011

Link Building To Increase Traffic

7 Rules for Your Link Building Campaign to Look Natural for Google
Links should come from different resources (forums, directories, article directories, social sites, blogs, etc.).
Links should NOT come from “links pages” (pages with more than 50 outbound links).
Links should NOT be built too quickly. Link building speed should be natural.
Links should NOT be built with the same link building frequency. In order to look natural, link building speed should vary. 
Links should come from different IP addresses.
Links should come with various keywords used as anchor text. (Our link building packages allow you to use multiple keywords.)
 Links should come to different pages of your website. Try not to build all links only to your homepage unless it’s really the most valuable page. (With us you can use many different inner pages of your site.)
Remember, That Rankings Improve on Google Can Seriously Increase Your Site Traffic & Profit.

Using Art to attract

Why This Artist Writes Human Emails

Posted by Amanda Gagnon

What’s black and white and feels just as unwelcome as a sales rep’s cold call?
An email marketer‘s cold email. Jumping on prospects before they’ve oriented themselves, coaxing them to buy right off the bat.

Sure, they subscribe because their interest is high – their interest in finding out what you’re all about. Before they fork over any cash.

That’s why the current name of the sales game is relationship marketing. You build trust with subscribers, showing your brand’s value before making any pitches.

This concept gets discussed ad nauseum. But what does it look like in action? We asked Steven Vrancken, artist and musician, how he humanizes his own email campaign.

What Steven Sends

Steven sells mandala coloring meditation kits. He has over 7,000 subscribers and has been making sales steadily since he launched his kits a few months ago.

His strategy?

Broadcast messages that consider what his readers are dealing with at the moment, reveal his own personal quirks and offer value – whether in the form of inspiration or actual, printable art.

Steven’s Strategy

“I believe that costumers feel it intuitively when you are pushing them to make a sale,” Steven says.

So, instead of pitching his kits, he writes his broadcast like a note to a close friend. He includes his picture and autograph, so readers can get to know him as much as possible. And he sends free gifts.

But Steven’s friendly largesse doesn’t mean he doesn’t make sales. His meditation kits are always available for sale. And the social media buttons through which readers share his work attract new subscribers and kit purchasers.

As he explains,”Relationship marketing is about a constant evaluation of yourself, your marketing intentions and your sincerity.”

So with every email, Steven asks himself,

  • “Am I sincere with myself?”
  • “Is my heart involved in these marketing tactics or are these soulless imitations of the so called ‘marketing gurus’ tactics?”
  • “Am I making real, genuine efforts to really help my costumers, even without expecting a purchase in return?”

And the most challenging of all:

  • “Is the product or service I’m offering something that really helps people, instead of inventing a new desire or need to let people believe their life is not complete until they purchase my product?”

With these questions, Steven infuses his marketing with sincerity and kindness. And that sincerity and kindness gets his product sold.

You’re Up, Ladies and Gentlemen

Steven’s not alone in his approach. At January’s Marketing Sherpa conference, Real-Time Marketing and PR author David Meerman Scott said, “I know I sound really California-crunchy-granola-airy-fairy right now, but I believe the more you give away, the more comes back to you.”

And we’ve heard similar things from Chris Guillebeau and Ramit Sethi. Do you subscribe to this idea of building a relationship before making a sale?

Or do you still think more sales can be made while your leads are “hot”?

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