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Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

Why Your Self-Hosted Blog is More Valuable than Your Facebook Page

by Todd Lohenry on April 22, 2011

in Just in case

Image representing Facebook as depicted in Cru...Image via CrunchBase

Facebook has taken the Web by storm in a very short period.  In addition to being the highest ranking social networking site, it is the second most visited site in the world according to Alexa, the popular blog measuring tool.  Facebook’s popularity is so great that it unseated Google as the king of the Web one day in 2010.

Even though Facebook offer relationships, fun, and exposure, following are five reasons why I think your self-hosted blog is more valuable than your Facebook Page.

Here are the 5 reasons according to author Marcie Hill:

“1. You can control your own media and content.
2. You can reach a very targeted group.
3. You have the chance to get paid for ads.
4. You can rank high on Google.
5. Everybody is not on Facebook.”

To this I would add “You don’t own Facebook.” Facebook can and it will and it does change at anytime without notice regardless of impact to you.  

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How to Optimize Your Brand’s Facebook Page For Search Engines

So your company has mastered search engine optimization (SEO) for the brand’s main Website and established a killer social media strategy, both of which are driving hordes of traffic and new business. Way to go. Both are critical to your company’s success online, but have you connected these two very important dots?

If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company’s name on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

This is a huge missed opportunity. Although social media may not yet be a significant direct source of revenue, the type of customer engagement it provides is unparalleled. You want people to find your Facebook page and, if appropriate, hit the “Like” button, essentially subscribing themselves to updates and enabling you to keep in touch with them in a way that your Website can’t easily achieve on its own.

Fortunately, optimizing one’s Facebook page for search is pretty simple, and doesn’t require some of the under-the-hood tinkering that standard Website SEO does.

Snag That Vanity URL
Facebook offers brands the opportunity to set up a custom URL (or “username”), which can not only make advertising and word-of-mouth marketing easier (“Check us out at Facebook.com/companyname.”), but also plays a crucial role in SEO.

If you haven’t yet claimed your company’s vanity Facebook URL (you’ll need at least 25 “likes” to be eligible), hop to it. In general, you should go with your company’s name, sticking as close to the original brand as possible.

It’s worth noting that Facebook doesn’t allow dashes or underscore in the vanity URL, so this limits the amount of typical URL keyword trickery you can do. This username cannot be changed, so choose it carefully.

Pay Attention to Your Company’s Name
It may seem obvious, but the name you use in your brand’s Facebook page is really important. Again, sticking to the original brand is important here, as it will help people find you not only via search engines, but on Facebook itself.

You have a little bit of leeway to include keywords in this field but don’t stray too far from the company’s actual name. Don’t worry, there will be other opportunities to get those keywords in.

Fill Out the Company Information, Keywords and All
Facebook gives you three fields to describe your business from a high level: About, Description and General Information. Use them all.

As its smaller size would suggest, the About field is for a shorter, one or two-sentence tagline about your business. Description and General Information give you more space to describe, in concise detail, what the company does. This is an ideal place to include as many relevant keywords as you can.

The more fields under the “Information” tab you can fill out, the better. This will help people find your brand no matter where they’re searching.

Link to It
Let’s not forget that at the heart of Google’s PageRank algorithm still lies the hyperlink. Link to your Facebook page from your main Website and at any other (appropriate) opportunity that arises.

Linking back to your site’s content within Facebook status updates, it should be noted, does not help your SEO directly, since these links include the “nofollow” attribute, and thus they do not count for search ranking purposes. That said, these links can be a huge source of traffic back to your brand’s site.

See AlsoFacebook is Great, But Does It Make Businesses Any Money?
Should Companies Restrict Web Access For Employees? Maybe a Little.
Facebook Launches, Then Takes Down Profile-to-Page Conversion Tool
Tweeting Often and on Weekends is More Effective.

Some people use their fb profile as a business profile which fb doesn’t allow. If you want to use your profile to a business profile read http://www.facebook.com/pages/   
 Building a Facebook page is not too complicated but understanding the preferences and demands of your current and prospective clients requires some amount of research. However, with adequate knowledge on the market, you can create a Facebook page that has the potential to attract and retain customers.

Media Optimisation is something companies do neglect as all time is spent on developing ‘campaigns’ only. These are excellent tips and tricks to make social more seo-friendly.Brands should make sure they refresh their content frequently on their social media pages. It might sound obvious but you would be surprised how many don’t. Recency is an important factor in search engines’ algorithm, and we can speculate it is even more so when they analyze social media.

 The line between SEO and social media seems to blur more and more. Having your Facebook page ranking well in the search engines helps build your online presence and can be a valuable source of traffic.

 

How To Use Zemanta for link building with WordPress

I may seem to blog about the obvious but i actually use the gathered material  myself so i like to have it all in one place easy to find and use.
 

I read a text a few days ago who talks about  “Link building for SEO: The Truth Revealed 09/24/09 ” . After that i know why my Google Adwords Campaign failed after a few weeks and by account being suspended until i improve my website.

As you know Google Adwords its the best Pay Per Click Search Engines on the market .You create ads you pay for their ads and hope for them to be displayed on the first page which bring you the most numbers of visitors.

After said that as any website you’re first goal its to be well-ranked by Google and generally by all the search engines. The more your rank is high the more you’re website become popular. The task is hard to attain but link building its one solution among others.

This where after a few hours of research i found the plugin ZEMANTA . The purpose of this plugin its to be abble to add manually link with ofthers websites. Its not a guarantee to be rapidly well-ranked by google but when you add one system to be well-ranked after another one you website will become known.

You have to remember :

” FOR GOOGLE  THE MORE YOU’RE SITES AS RELATIONSHIPS WITH OTHERS SITES THE MORE ITS WELL RANKED BY THIS SEARCH ENGINES”.
USING ZEMANTA ?

This plugin is avaible for:

CMS : WordPress, Drupal,  Joomla, MovableType

Browsers extenstion for Chrome, Explorer, Firefox, Safari

As Bookmarklet for any browser

For others platform to  Live Writer

If you use wordpress like me you can install it directly via the plugins sections of wordpres but its make no difference if you decide to choose another way to install Zemanta. I don’t think its difficult.

HOW TO USE THIS PLUGIN ?

USE THIS PLUGIN ON VISUAL MODE ONLY!

After the activation  of this plugin  you can see a content recommandation widget on any post or pages create or not on you’re right. Remember the content change according the content  you’re typing in the post.

So click update and see the change.

This widget allow you according the content of you’re post to add any video or related articles wherever you like in yours posts. These adds come from differents websites which allow you to create back link from others websites.

Its not automatic but the i prefer to choose what i want to see in my posts. I think you too. So click on the link  REFINE. Its a search form for any kind of subjets.

Its easier to add any video, images or any articles in any part of your post . You click and the image or articles are added. Easy No!t

There are many features in this plugin so if you want to know more about this plugin i urge you to visit the website http://www.zemanta.com IT’S FREE

RenRen China’s Answer to Facebook

RenRen Inc. in 25 Slides

On April 15, 2011 Renren Inc. filed its F-1 for IPO on the NYSE under the ticker RENN. Beijing-based Renren Inc. includes the real-name social network Renren, the games producer Renren Games, and the group-buying site Nuomi.

The initial offering aims to raise $508 to $580 million and values the company at approximately $4.3 billion. Here’s what you need to know about Renren Inc. in 25 slides!

Note: I recently joined iChinaStock.com, which reports on Chinese companies publicly-listed in the US. We’re creating a series of iChinaStock ”Inside” profiles of publicly-listed (or soon-to-list) Chinese firms. Renren Inc. is the first in the series and I thought it’d also be of value to the TechRice audience.

Will Facebook partner with Baidu to enter China?

The internets are ablaze tonight with a blockbuster rumor: Facebook will enter China. Luckily Facebook registered the domain name Facebook.cn in 2007, so it will not befall the same cruel fate that Groupon China faces with a Chinese clone at Groupon.cn.

Marbridge Consulting reports:

According to a microblog post by Hu Yanping, founder of Beijing-based market research firm Data Center of the China Internet (DCCI), Facebook has signed an official contract with a local Chinese Internet company to build a new social networking website in China. Hu added that the new website would not be integrated with Facebook.com.

Supreme China internet watcher Bill Bishop tweets:

hu yanping founded china net researcher dcci, may have inside info, has 450k weibo followers, “facebook has china deal” news spreading fast

Hu Yanping was the first to break the news about Google’s pullout from China last year so he’s a well-regarded source in the tech industry.

In his weibo post (screenshot aboveHu Yanping names “some company,” rather than Baidu specifically. My translation of his weibo:

Facebook is really on the eve of entering China, the contract has been signed, with some Chinese partner who will build the new site according to some model, but which will not completely connect to Facebook.com. Is Facebook doomed to die in China? [Note: The last bit plays on an unofficial transliteration of Facebook’s name into Chinese: “doomed to die.”]

But Marbridge continues:

Editor’s Note: Multiple industry sources have revealed to Marbridge that online search giant Baidu (Nasdaq: BIDU) is the “local Chinese Internet company” that will be working with Facebook and operating the new SNS website in China. In mid-February it was rumored that Baidu’s top management had visited Facebook’s headquarters in Silicon Valley (see “Rumor: Baidu Visits Facebook in Silicon Valley,” MD 2/18/11 issue.)

The partner will NOT be Sina, contrary to popular speculation. Bill Bishop tweets:

Hu Yanping just replied 2 me on weibo that alleged Facebook China JV partner is NOT Sina $sina..wonder if rumors yesterday popped Sina $6?

AND

if facebook china jv rumor true, likely partners are alibaba, china mobile, sohu, baidu. china mobile might be an inspired choice

If you’ve read my previous pieces including Why Mark Zuckerberg Came to China and Why Facebook Will Not, you know this news would come as a shock to me! If true, Forbes’ Gady Epstein was clearly on the money when he wrote, Will Facebook Follow Zuckerberg To China? Inevitably.

Baidu is China’s largest search engine with ungodly amounts of search traffic (iResearch says Baidu has 84% market share) and web portal (Baidu Tieba or Post Bar). It also recently surpassed Tencent in market cap to become China’s most valuable internet company at almost $50 billion. That’s only slightly behind Facebook’s most recent valuations based on funding.

Yet like Google, Baidu has been unable to execute a successful social network or microblog to-date. Hello Facebook, welcome to China.

Will Facebook be more successful in China than MySpace?

MySpace global is a failure amidst a revolving door of management (see analysis) and is currently on the auction block with Tencent among the suitors. But long before the dismal MySpace global failure there was the dismal MySpace China failure. As the big rumor is that Facebook has partnered with Baidu to enter China, let’s take a retrospective look.

MySpace.cn launched to fanfare in April 2007, with claims that it would be “independent,” “localized,” and hence “different” from the litany of foreign internet failures in China. The Manila Bulletin reports:

MySpace China introduced itself as a “locally owned, operated and managed company” in which News Corp-owned MySpace Inc was only one among several investors. [Note: Other blue-chip investors included IDG-Accel and China Broadband Capital Partners].

“Our team here will have the sole right to decide the operation model, the technology platform as well as the product strategy,” said MySpace China CEO Luo Chuan, a former Microsoft executive [ex-CEO of MSN China].

“It’s very unlike the other multinationals you might have heard about or seen in the Chinese market.”

Of course this was all false: MySpace.cn was neither independent, localized, or different. The writing was on the wall regarding its supposed ‘independence’ from the start: MySpace founders Chris DeWolfe and Tom Anderson as well as Murdoch’s wife, Wendy Deng, all had seats on the board of MySpace China.

Mark Zuckerberg and Priscilla Chan should not follow in the footsteps of this couple

Rupert Murdoch, whose News Corp purchased MySpace for $580 million in 2005, said, ”We have to make MySpace a very Chinese site, I have sent my wife across there because she understands the language.” Somehow I doubt Mark Zuckerberg will send his girlfriend Priscilla Chan ‘across there’ to run Facebook China because she understands the language.

Instead, MySpace.cn ran into a host of fierce local SNS competitors and was never able to secure a solid base of users. Unlike its competitors, MySpace.cn was unable to draw on a pre-existing user base (Tencent) and failed to lock down a specific demographic (RenRen: university students, 51.com: rural users, or Douban: urban hipsters). [See overview of China’s top 4 social networks]

In April 2010 MySpace.cn’s CEO shared in an interview with Netease Tech that after three years of trials MySpace.cn would revert back from a social network to an “internet music platform.” But China Music Radar writes, “Did Myspace make any impact at all in China? Not in our experience. We never used it; we never encountered an artist that did. Since October, the site has been completely unusable here in China.”

Nor were deep pockets an advantage. Local competitors like Tencent’s QZone, OPI’s RenRen (investor: Softbank), and 51.com (investors: Giant Interactive and Sequoia) all had big backers and finance.

Joe Chen, Chairman of OPI (parent group of RenRen), scoffed at MySpace’s localization:

If you want to spend time on a site that’s about you, it’s harder to pull that off with a U.S. brand. It just doesn’t feel authentic… [in China] SNS is entirely a local game… You tell a typical kid in China who has never heard about MySpace and ask the person to spell it, 90% of the time the kid has no clue.

MySpace China quickly found itself far behind competitors: in July 2008 it had four million registered users and was hoping for 10 million by the end of the year. But Tencent’s Qzone claimed 105 million and 51.com 95 million.

And in October 2008, in the first sign of major distress, MySpace China CEO Luo Chuan resigned. Mobinode advanced and VentureBeat supported this account of Luo’s departure:

Our understanding on this is that Luo wants to run the Myspace on his own way (on Myspace.cn), but his boss believe Myspace China should be a Chinese version of Myspace.com and follow its global strategy. So, if the rumor is confirmed, it means Myspace China’s Independence fails.

 

Murdoch’s wife Wendy Deng was subsequently sent in as MySpace China’s Chief Strategist, but that didn’t go so well. In December 2010, MySpace.cn laid off 2/3s of its staff and CEO Wei Lai (魏来) left, leaving 15 sorry survivors to collect paychecks for playing Happy Farm on Kaixin001 focus on the mobile market.

Murdoch, of course, had a series of previous failures with his media ventures in China, in which I can’t decide whether his ignorance or arrogance was a bigger factor.

The ways in which MySpace.cn was independent and localized? It was independent in that China users could not connect to international users, removing a huge selling point from the ‘global network.’ And it was localized in that it censored content, a base requirement for any social network in China. Facebook will confront both of these quandaries if it enters China.

Fortunately, Facebook already has one part of the playbook down: don’t copy MySpace. Still, China watcher Bill Bishop cautions:

Full story below

http://techrice.com/2011/04/10/myspaces-sorry-failure-in-china-or-what-facebook-should-not-do/

Youtube Automatic Millionare

[REV] Automatic Millionaire Sizzle (with new logo/box) from Jay Kubassek on Vimeo.

Click here to begin your new life

http://moneymakescents.com/thankyou?v=91327196

Living on the east coast has its advantages for business.

But the weather isn’t always pretty.

Especially down south during hurricane season.  No matter where you
live down there, if you’re on the coast you always have the nagging
feeling that it’s just a matter of time before you get whacked by a
destructive hurricane.

Anyway, here’s why I bring this up:

Just like weather hurricanes… there are FINANCIAL hurricanes, too
— which can happen ANY time and (if history is any indication)
unleash miseries galore on the unprepared.

Here are some ways a friend once sent me to prepare for them.

And, if you’re really sharp, PROFIT from them:
1.  Multiple Income Streams

Having just one income stream is DANGEROUS right now.

If that’s you, then you could do worse than building a second (and
third) one as fast as humanly possible.

CarbonCopyPRO is a great option (if you qualify):

http://moneymakescents.com/thankyou?v=91327196
2.  Think Negatively

I’m talking about this wise old adage:

“Hope for the best, expect the worst.”

That may make some of the more “militant” positive thinking gurus
weep and gnash their teeth.  But it’s a great way to prepare
thyself for life’s curve balls.
3.  Stay Awake

Opportunities ABOUND right now.

If you’re awake (and sober), you’ll see them.
4.  Don’t Lean On Politicians

Pinning your fate to a politician (or party) is a bad idea.

It’s why so many people are broke.
5.  Know Your History

Many smart folks got rich in the last depression.  Find out what
they did, and then rinse, lather and repeat.

(Hint: They started a business!)
6.  Sharpen Your Skills

Negotiation “guru” Jim Camp said it best: “The more effective we
are, the more respected we are.”

Good deals often chase people who excel at what they do.

(And not the other way around.)
7.  Learn To Sell

Selling is the world’s HIGHEST paid profession.

Those good at it are always in demand.

However, let’s face it, selling isn’t for everyone.  So the next
best thing is to find a home based business that does all the
selling for you (like PRO, for example):

http://moneymakescents.com/thankyou?v=91327196

That’s it for today.

Tomorrow… something else.

Jay Kubassek
World leader in home business
training & development
Related Articles

Google Traffic Pump4Setting Up Your Google Alerts Traffic Pump

 Finally Revealed Secret Method Pumps Laser Targeted Leads And Massive Inbound Links To Your Website – Even Within 15 Minutes

 

This step is actually the final step to start getting new lead information into your Gmail account. But some additional work is required to really get your traffic pump flowing.

 

Go to the free Google Alerts page here:

 

http://www.google.com/alerts

 

If the above link doesn’t work, simply go to Google.com and type in “Google Alerts” to quickly find the link.

 

Create an individual Google Alert for each question in your keyword list. Set your new Gmail email address as the destination for the notifications.

 

Make sure to insert the entire question including the double-quotes and question mark as shown in the image below.

 

Also, if you want to start getting lead information immediately, then select the “as-it-happens” option from the “How often” drop-down textbox. I usually select the “once a day” option because I find it easier to check the results only once or twice per week. That’s just because I am a little lazy (LOL).THE GOOGLE TRAFFIC PUMP SYSTEM 33

 

NOW, within 15 minutes you will have brand new leads for your business.

 

You might have already figured it out by now, but let’s take a moment to understand why this simple system works very well.

 

The Google Alerts tool will send you notification when it locates a page in its massive index that contains the keyword phrase you specified for each Google Alert.

 

This is why the use of double-quotes and question marks was so important; it ensures you only receive notifications for pages that contain the exact words in the exact order given.

 

Here is an image of several alerts to show you how the entire process is done:

 

The key to this system is to find leads that are specifically looking for a solution to their problem. These are problems that your product will solve.

 

In the next step, you will need to siphon those valuable leads directly to your site and deliver your content to your new potential customers.

 

This system works very well because you are funnelling targeted leads that are looking for the exact solutions you are offering.

 

Although some of the alerts you receive will be unsuitable, many of the notifications will be for blog posts, forum posts, and Yahoo Answers, where people will be asking the exact questions that your product can answer.THE GOOGLE TRAFFIC PUMP SYSTEM 34

 

And that’s where the REAL magic begins. You are now siphoning super-targeted leads, free of charge, using a system that takes just minutes to create, and even less time to duplicate.

 

In addition to checking your Gmail account for new lead alerts, you can go out and find new discussions with a very powerful search site called Omgili, here is the link:

 

http://www.omgili.com

 

A great feature about this service is they return recent discussions in not only forums, but on Twitter and blog posts.

 

Check out an example for the keyword targeted question:

 

“How can I get more traffic?”

 

In the image shown below, you will see several potential leads from popular online forums and discussion groups as well as recent tweet activity on Twitter. THE GOOGLE TRAFFIC PUMP SYSTEM 35

 

These are great places to follow up and funnel highly targeted traffic to your sites or services.

 

While you are waiting for Google Alerts to come in, you can move ahead and enter each question into the Omgili search tool to start pumping new potential paying customers into your sites.

 

Let’s move on to the next step where you need to start getting these laser-targeted leads to visit your website.

 

My “Secret” Checklist:3 Ways To Start Marketing Yourself (Or Your Opportunity) Online…

My “Secret” Checklist:
3 Ways To Start Marketing Yourself (Or Your Opportunity) Online…
 
TODAY, I wanted to get down to “brass tacks” and discuss the fine print. I wanted to give you a few simple steps so you could start marketing yourself online. (If you’re not marketing yourself online already.)

You see, I have a relative who recently “discovered” me online. Unlike most people who market themselves online, I try to keep out of the headlines. Why?

Because I really don’t really want to be a celebrity or a guru. I just like to do what I do.
(Somebody once asked me what I would do if I inherited a small fortune and I said that I would keep doing what I do. I love it!) Anyway…

This relative “discovered” what I do online and he wanted to know how he could build a second income stream for himself because he has a job that gives him plenty of spare time to surf the Internet and bills which are starting to strangle him.

He figured he might as well use his spare time to pay those bills.

Knowing full well that Internet Marketing is a minefield for rookies. I wanted to make sure that he didn’t waste his time on junk or invest in garbage. So I gave him my own personal “checklist” of what it really takes to make it online:

My Own Personal Checklist For Marketing Online:

1) Traffic: You must be able to  get web traffic to your website or sales message. This can be as simple as paying for ad-space online or as complicated as becoming a Search Engine Marketing genius, or Pay-Per-Click professional.

2) Conversion: You must be able to convert that web traffic in actual sales or cash. This can be as simple as a five minute video that explains your opportunity or as complicated as a 47+ page sales letter written by a pro copywriter.

3) Product: You must have something to sell! This can be as simple as presenting your opportunity, a written report that reveals the secrets of recruiting “belly-to-belly”, or as complicated as a full-fledged video training course on DVD.

In short, you need: 1) People to visit your simple message 2) A simple sales message that works 3) A product that delivers. That’s it, that’s all.

That being said, “hands down”, the fastest way to start marketing yourself online is to start offering a product you love to people you already know.

That’s really easy to do if that product has an affiliate marketing program like most of the Magnetic Sponsoring products do. You simply sign-in to your product’s back office and register to become an affiliate. You get a link to sell the products you love to the people your are helping on a daily basis.You get paid.

These people can be the men and women in your downline or your readers if you have a website or blog that you update regularly — it’s really up to you!

The idea of offering a product while you are advertising your opportunity or sponsoring new reps is what is known as a “funded proposal”. It’s called a funded proposal because when it’s done right your advertising will quite literally pay for itself…

It may even become your primary source of income over the years. In fact, I’ve known networkers who have stepped out of networking because they have had so much success with selling their own products.

Not saying that’s the best way to go. I prefer the idea of having multiple streams of income and I wouldn’t stop doing anything that was profitable to do.

But it’s definitely something to think about if you’re not where you want to be.

If you would like to learn more about marketing yourself or your opportunity online then I strongly urge you to get yourself a copy of Magnetic Sponsoring…

If you haven’t got yourself a copy already…

Taken from Magnetic Sponsoring email